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City should do more to grow music tourism, claims expert
Birmingham Post
|July 10, 2025
MUSIC tourism in Birmingham and the West Midlands is worth £550 million but the city must do more to grow that figure, a regional music and Night Time Economy (NTE) champion has claimed.
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Following the release of UK Music's Hometown Glory report, Lyle Bignon, a music consultant, and NTE Ambassador for Birmingham working on behalf of the Night Time Industries Association (NTIA), praised the city’s work to make the most of last weekend's final Black Sabbath and Jeff Lynne shows.
Bignon said that adopting UK Music and NTIA recommendations and committing further local and regional government resource will develop music tourism in the West Midlands to a similar level to other UK cities.
Dit verhaal komt uit de July 10, 2025-editie van Birmingham Post.
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