Poging GOUD - Vrij
Dragons' Den proved a SAUCE of inspiration
Birmingham Mail
|August 18, 2025
BROTHERS THRILLED AS ALDI STOCK ITEM AFTER TV EMMA'S BACKING
TWO Birmingham brothers have launched their new sauce at Aldi stores nationwide after their emotional appearance on Dragons' Den.
Brendon and Jaydon Manders are launching their new sauce, Lumberjaxe, after appearing on the BBC show earlier this year.
The pair managed to secure a £90,000 investment and the support from guest Dragon Emma Grede - but it was touch and go.
Their emotional story of how they built their business through sheer determination, starting with just £100 each, resonated with millions watching.
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