The path to sustainable GenAI value

Organisations looking past the hype to assess how the tech can help them, Deloitte survey finds

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While generative AI (GenAI) technology continues to advance at an incredible speed, organisations' change has been hard work, with more than two-thirds of respondents reporting that 30% or fewer of their experiments will be fully scaled in the next three to six months, according to the Deloitte AI Institute.

Despite longer-than-expected time to value, nearly three-quarters of respondents reported that their most advanced GenAI initiative is ongoing and delivering return on investment (ROI) expectations. Deloitte analysts write in the latest "State of Generative AI in the Enterprise" report, Cybersecurity and IT functions are leading the way in terms of ROI and successful scaling.

GenAI is seen as a key enabler of sustainable value, with 26% of organisations currently exploring autonomous agent development to a large extent, despite key barriers of regulatory uncertainty and risk management.

The fourth quarterly edition of the report is based on a survey of 2,773 director to C-suite-level respondents across 14 countries. While respondents have a range of GenAI experience, all are experienced with AI and are exploring or implementing GenAI in their organisations.

The report features case studies covering how GenAI is boosting software security in banking, as well as how it is accelerating sales success in the technology industry and powering social media content creation in the consumer industry.