Thaifex-Anuga aspires to become a taste of Asia

Thaifex-Anuga Asia kicked off yesterday with a focus on promoting Thai cuisine to the world.

- PORAMET TANGSATHAPORN

For the past 35 years, “Thai-Choice” has exported so many ready-to-eat and ready-to-cook Thai meals and ingredients to over 60 countries globally that it considers itself an ambassador of authentic Thai tastes.

And yet, when it comes to promoting some lesser-known dishes, a strategy of more communication is needed to make Thai food more accessible to foreigners, according to its boss.