Siam Paragon unveils major revamp for 20th anniversary

Siam Paragon, one of Bangkok's most influential retail landmarks, has unveiled its ambitious overhaul as it marks 20 years at the heart of the capital’s shopping.

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The retail complex, which opened in 2005 and quickly emerged as a symbol of Thailand’s modern economic rise, is rolling out new luxury flagships and experiential zones as part of a new vision called “A Journey of Extraordinary Dreams’.

Siam Paragon intends to defend and expand its role as a driver of Thailand’s tourism and retail sectors, which collectively account for more than a fifth of the nation’s GDP.

Backed by its longstanding partnership between Siam Piwat Group and The Mall Group, the property has consistently drawn tens of millions of visitors annually and helped shape Bangkok's identity as a regional lifestyle capital.

“Siam Paragon aims to reinforce its position as a global destination and a prototype for experiential excellence in the years ahead,” said Thanaporn Tantiyanon, managing director of Siam Paragon Shopping Centre.

“The brand’s new promise — ‘Be Extraordinary, Live Extraordinary, Dream Extraordinary’ — will steer our next chapter of transformation,” she said.

“Our commitment to pioneering the extraordinary remains unchanged. We will continue to create world-class immersive experiences that elevate the way people live, connect and dream.”