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Long-haul arrivals spike amid dismal Thai tourism market
Bangkok Post
|October 11, 2025
Long-haul markets are poised to help offset sluggish Asian tourism this year, with total arrivals expected to reach 11.9 million, as forward seat bookings from the final quarter of this year to the first quarter of 2026 have surged by more than 10%, despite higher prices.
After achieving a record high of 9.7 million arrivals with 28% growth in 2024, long-haul markets this year are projected to tally a 33.5% gain to 11.9 million, said Chiravadee Khunsub, deputy governor for Europe, Africa, the Middle East and the Americas at the Tourism Authority of Thailand (TAT).
As of Sept 30, long-haul arrivals totalled 7.5 million, up 31.2% year-on-year.
Although high demand during the peak season has driven up hotel prices by 15-20%, bookings from these markets remain strong for the next six months.
Dit verhaal komt uit de October 11, 2025-editie van Bangkok Post.
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