Line Man offers English and stickers for expats, tourists

Line Man offers automatic English translation and chat stickers, making it easier for expats and tourists to discover authentic Thai flavours across 77 provinces without needing a Thai keyboard.

- SUCHIT LEESA-NGUANSUK

Experience Thai cuisine effortlessly like a local as Thailand’s No.1 food delivery app Line Man offers automatic English translation and chat stickers, making it easier for expats and tourists to discover authentic Thai flavours across 77 provinces without needing a Thai keyboard.

This initiative aims to tap into Thailand’s 2-3 million expats and 36 million annual tourists, while providing a convenient alternative for foreign users of the Foodpanda app, which is set to exit the country this month.

The new translation feature enhances accessibility by converting restaurant menus into English and assisting users in chatting with riders. With menus now translated into English, users can effortlessly browse and order from over 700,000 restaurants across 77 provinces, from hidden street food gems to well-known chains.

The app also enhances communication between users and riders by automatically translating messages into Thai. To make interactions even smoother, users can send fun English chat stickers, which riders will receive in Thai, creating a seamless experience for both sides.