Joint initiative touts sustainable living

KTC spearheads campaign aimed at promoting clean energy adoption in Thai households, writes Somruedi Banchongduang

- Somruedi Banchongduang

Consumers have the power to drive sustainability through their spending choices, especially when it comes to home products and energy use.

Leading businesses in energy, construction and retail are introducing innovations that make sustainable living more practical, affordable and impactful.

To accelerate this transition, Krungthai Card (KTC), government agencies and private partners launched the forum “Power from Home, Power for the Future”, an initiative aimed at promoting clean energy adoption in Thai households.

Supported by Gulf Development, Siam Cement Group (SCG) and Home Product Center (HomePro), the effort highlights how households, businesses and policymakers can work together to shape a greener, low-carbon future.

SOLAR POWER

During the panel discussion, Charuwan Phipatana-phuttapanta, senior professional scientist and head of the monitoring and evaluation group at the Department of Alternative Energy Development and Efficiency, noted Thailand’s target of achieving carbon neutrality by 2050, with renewable energy expected to make up 50% of the country’s energy mix by 2037.

“Household participation is crucial — every home is a foundation for change,” she said.

“Sustainability is no longer something we should do, but something we must do. It means affordable energy and a better quality of life.”

Government energy policy needs to align environmental and economic priorities, creating shared value for consumers, businesses and communities, said Ms Charuwan.

The government is committed to supporting household solar adoption by enhancing safety standards, streamlining permit processes, offering tax incentives and providing public education for both technicians and consumers, she said.