Grab looks to AI to generate new features

Grab, a leading super-app in Southeast Asia, has embraced generative artificial intelligence (GenAI) and agentic AI to offer new features as a growth strategy.

- SUCHIT LEESA-NGUANSUK

The new features are expected to bring in more users and promote cross-selling among existing users, according to the company.

Grab projects revenue this year to grow by 19-22% year-on-year to US$3.5-3.40 billion.

In 2023, Grab recorded gross merchandise value (GMV) of $10.4 billion in the regional food delivery market, which was valued at $129 billion. In Thailand, the firm held a 46% share of the market's GMV last year worth $4.2 billion.

“Grab embraces the latest technologies for large language models [LLM] and agentic AI to address real problems and serve the real needs of users, with our philosophy of AI-first with Heart' that puts AI at the core of how we work and what we build, without ever losing sight of who we're building for,” group chief executive Anthony Tan told attendees at a GrabX event held yesterday in Singapore, showcasing the company's latest product innovations.

AI is a game changer for its partners, customers and drivers, helping Grab to scale at all times with the same resources, he said.