Global memory rally drives up PC prices at Commart

The global surge in memory prices has lifted computer costs in Thailand by 10-20%, while artificial intelligence (AI) server costs have climbed significantly, with some key components such as memory nearly doubling in the first quarter.

- SUCHIT LEESA-NGUANSUK

Visitors at Commart Gameforce look for new IT gadgets.

(WISUTTIPONG RODPAI)

The upward trend is expected to continue into the second quarter, with many IT projects being delayed or cancelled as vendors shorten price validity to just seven days.

The Commart Gameforce fair at Bitec Bang Na highlights the rising computer prices, though the price range is still lower than at retail shops. The event runs from March 5-8.

"Purchasing sentiment, given the war in Iran and rising memory prices, could affect sales during the four-day event," Pornchai Jantarasupasang, media and event director at ARIP, organiser of Commart Unlimit, told the Bangkok Post at the event.

However, he remains optimistic the fair can achieve around 3 billion baht in total sales as it brings together major brands across all price segments. Retail prices at the event have risen by 3-5%, compared with the 15-25% increase in the market, said Mr Pornchai.

The average sales price of a computer at the event is 39,000 baht, he said.

Computer vendors ordered products 1-2 months in advance to stockpile inventory for the fair and ensure sufficient supply, said Mr Pornchai.