AWC calls for action on tourism

SET-listed Asset World Corp (AWC) has urged the government to swiftly restore tourism confidence and promote new attractions to lure high-spending visitors.

- MOLPASORN SHOOWONG

Wallapa Traisorat, president and chief executive of AWC, said with the Tourism Authority of Thailand set to slash its foreign arrivals goal for this year to 35.5 million, the same level as last year, every stakeholder in tourism and hospitality should unite to address declining confidence among visitors.

She said Thailand should promote new attractions that match demand among high-spending tourists.

For instance, the AWC project "Jurassic World: The Experience" is slated to open at Asiatique in July and has the potential to attract both locals and foreigners who are fans of the Jurassic franchise, said Mrs Wallapa.