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In the Loop

TIME Magazine

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October 28, 2025

In late September, OpenAl released its latest Al video-generation model, Sora 2, advertising it as a “big leap forward” for the space.

- By Andrew R. Chow

As Sora hits the public, it will have to compete for market share in a crowded field, including with a major competitor that is rapidly gaining steam: the Chinese company ByteDance, which owns TikTok. In the past few months, ByteDance released See-dance, an Al video generator that users have called the best in the world, and a new version of See-dream, an elite image model.

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