AMERICA'S BEST NEW PRODUCTS 2025

VERY YEAR, COMPANIES PUSH THE BOUNDARIES OF CREATIVity and develop new products that promise to make your life healthier, more convenient and more fun.

- Jennifer H. Cunningham

According to a study, nearly 30,000 new products hit shelves each year. With so many options available, how do you know which ones are worth your time and money? To help shoppers navigate this sea of possibilities, Newsweek has partnered with market research leader BrandSpark International to present the 17th annual Best New Product Awards. This prestigious recognition is rooted in feedback from over 10,000 American shoppers who have used the nominated products, sharing the ones they love and would purchase again. Spanning 86 categories including food and beverage, health and beauty, personal care, household essentials and children's and pet products, these awards celebrate standout innovations that meet consumer needs. The winners were determined by a formula that evaluates product appeal, superiority and repurchase intent based on survey responses. No category was too niche for consideration. This year's honorees include Dove's Hydration Boost Serum Body Wash, the Shark Ninja Clean & Empty Cordless Vacuum and STŌK's Cold Brew Cappuccino, proving that excellence comes in all forms. We hope this guide helps you shop smarter and more confidently for yourself and your loved ones.