EXTRAVAGANT, EXPRESSIVE AND EXPENSIVE

With an industrial vocabulary, large-scale format and uninterrupted volumes, bro-chitecture is trending with those who love luxe interiors

- By RIDHI KALE

Jesse Armstrong's comedy-drama movie Mountainhead showcased one thing (besides great acting and dramatic pauses)—the archetypal bro-chitecture design seen in luxury living space.

This style, often seen in upscale homes, leans heavily towards the masculine in both materials and mindset.

“It prioritises exaggerated scale and industrial finishes, turning the architecture into a reflection of power—bold, rigid, and uncompromising. At its core, it’s spaces dominated by hard edges, massive volumes, and materials that assert control more than comfort,” explains Priyanka Mehra, co-founder and principal designer, PS Design.

Scale, power and presence is how Hardesh Chawla, director, Essentia Environments, describes it. “Think expansive volumes, strong lines, materials like dark wood and stone, and a deliberate emphasis on status-driven design,” he says. To achieve this look, Chawla suggests starting with a dramatic entrance, oversized furniture, and integrated lighting that highlights structure over softness. “The key is to balance muscularity with refinement, layer in texture, tonal depth, and curated statement pieces to elevate the bravado into something more considered,” he adds.

Interestingly, Indian architects and interior designers have been quietly drawing inspiration from this trend. And the best part? Turns out it’s not just for men.

Breaking Stereotypes