Poging GOUD - Vrij
Like Clockwork, Since 1868
Tatler Hong Kong
|September 2023
Uncover the intricacies of a day at IWC's cutting-edge manufacture: an exploration of heritage, craftsmanship, and advanced technology at the heart of this horological powerhouse
Nestled in the Swiss town of Schaffhausen, the International Watch Company (IWC) has been a beacon of craftsmanship and innovation since it was founded in 1868. More than just a watch manufacturer, IWC has been a vital source of employment for the town’s residents, providing jobs and sustaining livelihoods for generations. The company’s commitment to its workforce is mirrored in its dedication to excellence, producing timepieces that have gained an international reputation for their innovative design and technical ingenuity.
Schaffhausen’s horological significance doesn’t end with IWC—it is also home to H Moser & Cie. Together, these two manufactures have positioned the town as a key player in the world of haute horlogerie.
As Tatler’s watch editor, I was offered the opportunity to visit the IWC manufacture—and I was excited. What is so special about this watchmaker, the first American brand to launch its own manufacture in Switzerland? I was about to find out in person.
American watchmaker Florentine Ariosto Jones founded IWC in 1868 with a mission of combining Swiss precision with American engineering innovation. Today, this ethos remains clear from the design of the current manufacture, built in 2018: a modern, glass façade with stark black frames contrasting against the flat, white roofs. Adding an extra personal touch to the IWC Manufakturzentrum was the fact that its architect was Christoph Grainger-Herr, the company’s current CEO, who is not only leading the brand’s strategic vision, but also bringing it to life in the structure of the building.
Dit verhaal komt uit de September 2023-editie van Tatler Hong Kong.
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