Sole Purpose

Why&Co's founder Naresh Kunasegaran is guided by one clear vision: to create enduring fashion that is rooted in quality, not trends.

- Amos Chin

FASHION, BY NATURE, is fleeting. Trends rise and fall with the seasons, often discarded before they’ve had time to settle. However, at Why&Co, a Singapore-based bespoke leather footwear label, a different philosophy takes root. For founder Naresh Kunasegaran, fashion is not a race—it is a quiet, deliberate craft that is built to endure. In a market saturated with logos, influencers, and disposable style, Why&Co champions longevity, creating shoes that are not merely worn but lived in, gathering stories and character over time.

Kunasegaran never set out to make a splash. Instead, it was about staying true to an internal compass that pointed toward craftsmanship, substance, and longevity. “True style doesn’t need to be loud,” he often says, echoing the brand’s ethos. “It can be quiet, intentional, and rooted in integrity.”