Poging GOUD - Vrij

THROWING A PARTY IS GOING TO BE A STRAIN

New York magazine

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Hamptons Summer 2025

"By August, everyone has had enough burrata."

- Leigh McMullan Abramson and Abby Schreiber

You Gotta Have a Gimmick

ALL THESE FAMILIES DO is rotate among their different backyards. The people who have parties at restaurants are tourists. Our clients want us to do larger cocktail parties plus sit-down dinners and dancing for 100 or more. It’s like a wedding. We do these parties every year, so there’s a pressure to reinvent all the time. You have to adjust as the season goes on. By August, everyone has had enough burrata. Last year, every kids’ party was Taylor Swift-themed. White parties are now a hard “no” because of Sean Combs. We recently did a White Lotus party where we re-created the entrance to the hotel, complete with the fountain and the Vespa. We imported 50 of those ceramic sculptures of people’s heads from Sicily and made them centerpieces.

We don't do the beach anymore unless it’s a private beach. We don't do clambakes and that kind of stuff anymore.

Our new clients just have no idea what it costs. Recently, a few people wanted to keep the budget to five figures, and with everything that they wanted, we told them, “I'm sure other planners might tell you that you can, but there is no way to have the party you want for less than six figures, so let’s part as friends.”

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