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VIKRAMADITYA MOTWANE LOVE IN THE TIMES OF AI

Man's World

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November 2024

The filmmaker’s recent movie begins as a love story but soon turns into a poignant take on urban loneliness and AI capitalism

- Ananya Ghosh

VIKRAMADITYA MOTWANE LOVE IN THE TIMES OF AI

It is 2004. After their breakup, Clementine goes for a medical procedure to get all memories of her relationship with Joel from her mind. Upon knowing this, Joel does the same. In the process both expose their as well as each other's vulnerabilities to the employees of the establishment doing the procedure who then try to manipulate them and their feelings. It is a love story where even after erasing the memories their hearts trace their homes back in each other. But what if Eternal Sunshine of the Spotless Mind, one of the best love stories ever told on screen, was a thriller instead? But what if it was a thriller instead? It is 2024. Nella and Joe are the perfect social media couple, until they are not. Nella finds out that Joe is cheating on her and she breaks up with him. In an attempt to deal with the emotional trauma, she signs up on an AI app to delete all their pictures and memories from the social media. The AI app then slowly takes over the control of her life. And this is not a love story but a dark and twisted dystopian take of online apps taking control of our lives. It is a cautionary tale that highlights the perils of AI Capitalism and the need for cybersecurity awareness. Vikramaditya Motwane's Ananya Pandey starrer CTRL might just be a fascinating GenZ reinterpretation of the Jim CarreyKate Winslet classic Eternal Sunshine of the Spotless Mind, albeit with a delicious Black Mirroresque upgrade.

But point this out to Motwane and he vehemently denies almost taking offence. After a long pause he asks in a rather grim voice: "Do you think it is similar to Eternal Sunshine...?"

MEER VERHALEN VAN Man's World

Man's World

Man's World

Up, Close, And Personal With Katrina Kaif

Box office super star, Katrina Kaif, whose last onscreen appearance was in the 2024 thriller Merry Christmas, is these days more focussed on her personal life away from the showbiz while building her beauty brand. We caught up with the gorgeous actress at the unveiling of Rado's festive campaign titled \"The Time is Now\". What makes Katrina the perfect brand ambassador of Rado is her understated elegance that is also a trademark of the global watch brand. In her own words: \"It is that understated elegance which quietly makes a statement without trying too hard.\" Excerpt from a quick tête-à-tête:

time to read

2 mins

September 2025

Man's World

Man's World

OFF THE GRID WITH JEHAN DARUVALA

One of India’s most accomplished motorsport exports, Jehan Daruvala opens up about the pressure of high-stakes racing, the struggle for recognition, and why stepping away from the grid, for now, doesn’t mean he’s out of the race.

time to read

10 mins

September 2025

Man's World

Man's World

CASIO GOES MECHANICAL THE EDIFICE EFK-100

With it's latest release, Casio enters the world of mechanicals for the first time, chasing a space long dominated by the Seiko 5s, Citizen Tsuyosas, and Tissot PRXs of the world

time to read

4 mins

September 2025

Man's World

The Best Indian Menswear Brands For Every Style

Ten homegrown brands for seven style personalities, this is your desi wardrobe sorted

time to read

2 mins

September 2025

Man's World

Behind The Seams With Shantnu & Nikhil

The myth of the always-dressed designer is hard to shake. But this designer duo thrives on breaking the stereotype

time to read

2 mins

September 2025

Man's World

Man's World

Health, Wealth And A New Way To Live

The man behind Modicare, ColorBar Cosmetics and 24SEVEN, Samir K Modi, Managing Director, Modi Enterprises, is now driving a wellness and entrepreneurship movement with Modiway - The New Way, designed to transform lives for a healthier and fitter world

time to read

3 mins

September 2025

Man's World

Haircare With A Scandinavian Soul

Can a new brand from Sweden appeal Indian consumers amidst the tough competition in the industry? We ask SACHAJUAN's co-founder, Sacha Mitic

time to read

3 mins

September 2025

Man's World

Man's World

Redefining Automotive Design In The EV Era

As cars undergo a paradigm shift towards electric vehicles (EVs), prioritising software over tangibles like engines and gearboxes, car design is also undergoing a a seismic change...

time to read

2 mins

September 2025

Man's World

HMT'S SECOND WIND

From flight cockpits to clerical offices, HMT once united India's wrists across the boundaries of class, creed, and career. Now, decades after its founding, a design lab is leading the push to bring it back for the 21st century, stronger than ever

time to read

4 mins

September 2025

Man's World

Man's World

How Much Ethanol is Too Much Ethanol?

Amid rising concerns over performance, efficiency, and long-term readiness, here's what India's rapid shift to ethanol-blended fuels E5, E10, and E20, means for everyday motorists

time to read

3 mins

September 2025

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