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TIMELESS SPIRIT

Augustman Malaysia

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July 2023

Montblanc unveils the second chapter of its Library Spirit campaign, which explores London's timeless allure

- STUART DANKER

TIMELESS SPIRIT

IMMERSED IN THE HUM OF CIVILISATION, the heart of every great city often beats inside its libraries. It is there, amidst the hush of worn-out pages and the fragrance of countless stories, that we find the essence of a place, a culture, a nation. Montblanc fully comprehends this concept as they roll out the second chapter of their Library Spirit campaign – a captivating exploration of London’s timeless spirit and subversive energy.

In the Library Spirit – Episode: London, the city’s quintessential classic and vibrant energies find a home within the distinguished walls of The London Library. Renowned photographer Mariano Vivanco captures this magnetic pull, juxtaposing the classic elegance of modern-day dandy with London’s dynamic, alternative side.

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