FAMOUS AMOS

Local fashion designer Amos Ananda discusses the life of a creative and his recent collaboration with Wearnes Harley-Davidson of Singapore

- AMOS CHIN 

SINGAPORE MAY NOT necessarily be considered a fashion capital, but we sure do have an abundance of aspiring and gifted fashion designers who might put us on the list next. One of many, Amos Yeo (better known as Amos Ananda) is a streetwear designer renowned for his subversive approach to fashion – demonstrating an athletic yet sophisticated aesthetic.

Since its inauguration almost nine years ago, the eponymous label has made quite a name for itself; Amos Ananda has appeared on international stages like Paris Men’s Fashion Week and has collaborated with renowned brands including Volkswagen, Barbie, Shiseido, KFC and Martell. The household name, too, has received numerous accolades for his design philosophy.

Despite the unwavering uptick in popularity and recognition, Yeo remains unassuming and benevolent.

In concert with Wisma Atria’s revamp in April and “Dawn of a New Star” campaign, Amos Ananda announced his collaboration with Wearnes Harley-Davidson of Singapore for an exclusive 15-piece capsule collection that sees a philanthropic desire to improve the lives of others. Proceeds from the sale of the limited-edition series will be donated to Unlabelled Run, a charity advocating the removal of prejudicial labels in our community to build an inclusive, cohesive and compassionate society. The ethos of the collection draws a parallel.