WORK IN PROGRESS PRANAY AND SHOUNAK

They don't come from families that are much into films or fashion. So how does the duo's fantastical world of fashion styling that began in Milan finally take roots in India? We ask them...

- TEXT BY PRATISHTHA RANA PRODUCED BY MEGHNA MUTHUKUMAR PHOTOGRAPHY BY BAJIRAO PAWAR

Briefly after meeting through mutual friends and shared interests, their first official date was at California Bakery in Milan, where they had the crowd-popular bagels. "Every time we go back to Milan, our first stop before even checking into the hotel is California Bakery, always," confess Pranay Jaitly and Shounak Amonkar, partners in life and at work that they call Who Wore What When. Closer home in India, I meet the celebrity fashion stylists over burgers, art and freewheeling conversations at their Mumbai apartment.

I notice the original movie poster of Rekha's Umrao Jaan (1981) and posters from Adele and Beyonce's concerts. Fashion, travel, collecting and curating; many shades shape Pranay and Shounak. A fun fact? Before their fashion consultancy was born — now 124K followers-strong on Instagram — a streetstyle photography blog existed, called Diary of a Camera.