The Rise of Clean Beauty and Its Impact on Consumer Choices

In recent years, the beauty industry has experienced a significant transformation with the emergence of "clean beauty."

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Driven by a consumer demand for safer, more transparent products, clean beauty focuses on formulating skincare, makeup, and personal care items without harmful chemicals and toxins.

Clean beauty is about prioritizing health and environmental safety. Unlike conventional beauty products, clean beauty products are free from potentially harmful ingredients such as parabens, phthalates, sulfates, synthetic fragrances, and certain preservatives. Many clean beauty products are also vegan, crueltyfree, and packaged sustainably While there is no official regulatory standard for clean beauty, brands and consumers commonly agree that the goal is to minimize exposure to ingredients that could pose risks to skin health, hormonal balance, and overall wellness.