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Prada Hits Home Run

MEN'S FOLIO Malaysia

|

March 2025

What is real and what is not? Where artifice meets authenticity, Prada Spring/Summer ’25 presents a whimsical vision that evokes a sense of closeness to identify what is tangible and celebrates kinship.

- by LingJie Tuang

Prada Hits Home Run

Rather than challenge the notions of beauty and ugliness, and subvert conventions, Prada sheds all artifice for Spring/Summer '25, revealing itself as an entity with a point of view, and not one that merely reacts to the world's indecisive trend cycles. With models marching out from a white hut complete with picket fence, the collection begins from the symbolic heart of the brand - home.

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