Destiny's Child

How Jonah Sison-Ramos, CEO of Dear Face Beauty, is inspiring the Filipinos

- CLINT HOLTON POTESTAS

What do you want to be when you grow up?"

The incredible success story of Jonah Sison-Ramos could probably be her life's greatest irony as she stepped out ever so carefully from a bevy of missed opportunities that might have landed her on a dream job a decade ago. What she did not know back then though that things were just beginning to warm up, and fate had its peculiar way of ushering in fame and fortune she didn't see coming.

"I never planned to run my own business. All I ever wanted was to become a flight stewardess. Okay ako for the position, eh. I could communicate well, but I was rejected many times because of my acne. I had terrible breakouts," begins Jonah, CEO of the famous Cavite-based beauty retail Skin Potions. "I was really at the crossroads of my life. I did not start with a clean slate, sobrang gulo, that I didn't know what to do with my life anymore. But it was a blessing pala in disguise that I had pimples."

HIGHER PURPOSE

According to its CEO Jonah Sison-Ramos, Skin Potions has provided livelihood to those who were retrenched during the start of the pandemic. "It's not just about earning profit, but it's also about helping people, giving them opportunities in life," she says. "We have a purpose." 

As a result of many uncertainties, she hopped from one job to another. After studying nursing at San Juan de Dios Educational Foundation in Pasay and passed the licensure examination, she worked as a nurse at a hospital in Taytay, Rizal for half a year. She then applied as a medical representative in Makati City, which she left eventually after only a few months.