Fashion Coils - UP FOR THE YEAR OF THE SNAKE

It's That Time Of The Year When Fashion Gets A Little Bit Snaky. Yes, You Heard That Right—The Lunar New Year Is Here, And 2025 Is The Year Of The Snake!

- ESHIKA CHOPRA

Move over dragons, it’s time for the snakes to shine! As the Lunar New Year slithers into 2025, fashion’s biggest names are embracing the Year of the Snake with all the glam, grace, and serpentine charm you’d expect. Known for its symbolism of wisdom, transformation, and elegance, the snake is the perfect muse for high fashion—and Prada and Miu Miu are here to prove it.

While some brands are lying low this Lunar New Year, Prada and Miu Miu have gone full snake mode with campaigns that blend creativity, tradition, and a touch of whimsy. From Prada’s artistic reimagining of the snake’s form to Miu Miu’s cinematic celebration of connection, these collections are anything but a slither in the grass.

PRADA’S SINISTERLY CHIC “WE, THE SNAKE” CAMPAIGN

Prada doesn’t just do fashion—it crafts experiences, and the Year of the Snake is no exception. Enter “We, The Snake,” a campaign that coils around Prada’s signature blend of sophistication and artistic depth. Photographed by Oliver Hadlee Pearch and guided by Ferdinando Verderi’s creative vision, this campaign slinks into the cultural symbolism of the snake with elegance.