Generation PIAGET

Unleashing the sophisticated spirit of the Piaget Society for the Maison’s 150" anniversary.

- TAN SIOK HOON

In Piaget’s universe, the word “family” does not just symbolise familial bonds but an extended network akin to a close inner circle whose members are bounded by creativity, daring design and exceptional savoir-faire.

Since 1874, founder Georges-Édouard Piaget’s pioneering essence has endured, endowing generations after with his sense of inventiveness and precision in perpetuating the Maison’s legacy. From his first workshop La Côte-aux-Fées in the Swiss Jura mountains housing the Maison’s Haute Horlogerie production of high-precision movements, the business expanded into High Jewellery. Launched in 1959, the Maison’s first High Jewellery collection of meticulously crafted and timeless creations blending asymmetrical lines and mixed stone cuts helped it to captivate a high-profile clientele, like Jacqueline Kennedy Onassis, Elizabeth Taylor and Gina Lollobrigida.

The advent of the