TAKE NOTES

New scents are in the air—literally. From reinvented florals to soft, skin-hugging musks, these just-launched fragrances bring something fresh, wearable and quietly unexpected to the table.

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ACQUA DI PARMA BUONGIORNO EAU DE PARFUM

Like a spring morning in Tuscany, Buongiorno opens with zesty lemon, mint, and aromatic basil—uplifting and instantly radiant. But there's more beneath its sparkling surface: notes of lavandin and cedarwood add warmth and depth. Crafted through a rare co-distillation process, this scent feels effortlessly joyful, refreshing and rooted in Italian elegance.

ETAT LIBRE D'ORANGE NOSTOS EAU DE PARFUM

Nostos is perfumery as epic poetry— complex, romantic, and utterly captivating. Saffron and incense give it an ancient, smoky warmth, while rose, oud, and sandalwood create a sensual tension between strength and fragility. Inspired by Achilles, it's a scent of myth and nostalgia, where beauty and melancholy meet. Deep, textured, and unforgettable.

PRADA PARADOXE VIRTUAL FLOWER EAU DE PARFUM

An Al-augmented creation, this fresh floral is a modern love letter to jasmine—airy, green, and alive with movement. Bright bergamot and neroli give it a radiant opening, before ambrette and musk wrap the composition in soft warmth. Refillable and architecturally designed, it's a high-tech floral for a new era of perfumery.