Poging GOUD - Vrij

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Female Singapore

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June 2024

IF NOT FOR TIKTOK, THRIFT CULTURE WOULD NOT BE AS EXPLOSIVE AS IT IS TODAY AND -CORE AESTHETICS MIGHT NEVER HAVE BEEN A THING. THERE IS NO DOUBT THAT THE PLATFORM HAS BEEN A PLAYGROUND FOR SARTORIAL SELF-EXPRESSION AND WITH IT HAS COME A LEAGUE OF STYLE STARS WHO IN COMPARISON TO THEIR INSTAGRAM COUNTERPARTS OFTEN COME ACROSS AS QUIRKIER, MORE EXPERIMENTAL AND, SOME MIGHT SAY, A WHOLE LOT MORE INTERESTING. MEET FOUR IN SINGAPORE WHO HAVE WON US OVER WITH NOT JUST THEIR FIT CHECKS, BUT ALSO THEIR FERVOUR FOR DRESSING UP AND BELIEF THAT IT CAN EMPOWER ANYBODY.

- PAIGE BOON

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NATASHA ALIYAH DAWSON, 15, SECONDARY SCHOOL STUDENT

HER TIKTOK ACCOUNT: @wut_uluvovo IF WE HAD TO SUM UP HER STYLE: Hardcore decora – the cute, childlike, maximalist aesthetic that originated in Harajuku in Tokyo, Japan, in the 1990s and is the sartorial equivalent of Rainbow Brite on overdrive (the term comes from the English word “decoration”). WHAT GOT HER INTO IT: “The decora icon cybr.grl (the Texas‑based, Filipino Harajuku fashion YouTuber, designer and self‑proclaimed “human rainbow” Kristina Elle) was the one who inspired me to try it out! I started watching her tutorials and went from there, posting my own decora content on TikTok in 2022. I was really inspired by her then, and I still am today!” HOW TIKTOK HAS INFLUENCED HER STYLE: “I love being involved in the decora community on TikTok. Whenever I post, I find other people who love the same things as me, and it’s always nice to see people on TikTok complimenting my outfits and asking me how to get into decora fashion … There’s a J‑fashion community in Singapore, but not specifically for decora. I only know two other people in Singapore who are into this aesthetic.” HOW DRESSING UP MAKES HER FEEL: “I don’t do it for content, but for my own happiness. Though there aren’t many occasions or days for me to be free enough to wear full decora, I still incorporate the look into my daily life through little ways such as collecting stickers or keychains, and decorating my room. I’d say I wear decora at least once every two months. It keeps me happy and feeling charged up.”

imageSITI NADHRAH, 20, PROSPECTIVE UNIVERSITY STUDENT

HER TIKTOK ACCOUNT: @nadddwa

MEER VERHALEN VAN Female Singapore

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THE HEART OF THE OCEAN

She's a record-breaking diver, an award-winning scientist and an unstoppable ocean advocate. Through Mission Blue her programme establishing important marine hotspots (also called Hope Spots) around the world that's supported by Rolex legendary oceanographer Sylvia Earle is turning marine conservation into a global movement.

time to read

2 mins

Vol 5 (Dec 2025)

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BRING THE HOUSE DOWN

FOR SOME OF SINGAPORE'S MOST EXCITING CREATIVES, 2025 HAS BEEN QUITE THE YEAR. FROM A BUZZY FASHION DESIGNER WHOSE GRADUATE COLLECTION BRIDGED TRADITION AND CONTEMPORARY IDENTITY TO AN EMERGING FILMMAKER WHOSE DEBUT FEATURE MADE IT TO CINEMAS DESPITE STACKED ODDS, EVERY ONE OF THEM PULLED OFF PROJECTS THAT MARKED MAJOR MILESTONES. WHAT THEY ALL CAN ALSO AGREE ON: NONE OF THEM COULD HAVE DONE THINGS ALONE. TO CLOSE OFF THE YEAR, WE GOT THEM TO GATHER THEIR COMMUNITY – FRIENDS, MENTORS AND COLLABORATORS WHO HAVE HELPED TO SHAPE AND REALISE THEIR DREAMS – AND TELL US ABOUT THEIR JOURNEY, AND WHAT THEY'RE CARRYING INTO 2026.

time to read

13 mins

Vol 5 (Dec 2025)

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THE MOM & POP SHOPS

They're small and independently run, often located in obscure corners of Singapore, and have been around for decades - basically, IYKYK.

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11 mins

Vol 5 (Dec 2025)

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ON THE WISH LIST

THE BEST GIFTS NEVER GET OLD.

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1 mins

Vol 5 (Dec 2025)

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GIRLS JUST WANT MORE FUN!

Bringing back the glamour and baddie energy of the 1980s

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2 mins

Vol 5 (Dec 2025)

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STORY OF THE DECADE

The French house of Dior was thinking long-term before the rest of fashion even caught up. Cue its Dior Lady Art series: an annual project that represents the bag it gets its name from, the Lady Dior, through the eyes of acclaimed artists from around the world. This year marks its 10th edition — proof that the endurance of an icon doesn't lie in hype drops, but in cultural exchange and creative freedom. Keng Yang Shuen takes a closer look at this milestone collection.

time to read

5 mins

Vol 5 (Dec 2025)

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THE DREAM WEAVER

Once upon a time, a wise young man by the name of Robert Dumas had the bright idea of creating magic with an illustrated square piece of silk to commemorate the 100th anniversary of the house of Hermes. The rest, as the saying goes, is history. Noelle Loh speaks to Cecile Pesce present-day creative director of women's silk at the maison to find out how the brand's scarves continue to spark wonder today.

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8 mins

Vol 5 (Dec 2025)

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WARNING: CONTAINS GRAPHIC CONTENT

Besides bringing in some of the best movies from around the globe (nearly every one is “Certified Fresh” on Rotten Tomatoes), homegrown independent film distributor Anticipate Pictures is known for its hyper-stylish, often-cheeky scroll-stopping artworks promoting said flicks — after all, the company was founded in 2016, when Instagram was starting to seriously blow up.

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6 mins

Vol 4 (Nov 2025)

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MAIN CHARACTER

Scene-stealing bags for every style and occasion

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2 mins

Vol 4 (Nov 2025)

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CINEMA PARADISO

The house of Chanel has been a committed champion of the film world since founder Gabrielle Chanel started dressing the actresses from the United Artists studio at the request of American producer Samuel Goldwyn in the 1930s. Besides styling stars on screen and off, the brand has been an active supporter of international movie festivals, institutions and directors (local auteur Eric Khoo was one of them); has helped to restore classics such as the enigmatic Last Year at Marienbad (1961); and often draws inspiration from cinema. For Cruise 2025/26, it pays homage to the glamour of the silver screen as well as Coco Chanel's decades-spanning friendship with legendary Italian filmmaker Luchino Visconti. Here's an exclusive closeup look at the collection and the many ways it's coded la dolce vita.

time to read

4 mins

Vol 4 (Nov 2025)

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