Echoes OF HERITAGE, WRITTEN IN Rouge

La Beauté Louis Vuitton casts lipsticks as artefacts & palettes as poetry.

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Some chapters in a Maison's story feel predestined.

For Louis Vuitton, that chapter is beauty. The House recently unveiled La Beauté Louis Vuitton, its inaugural makeup line, and true to form, it entered the stage not with restraint but with operatic splendour.

At the heart of this new chapter is Dame Pat McGrath, the high priestess of cosmetics, whose mastery of pigment borders on the ecclesiastical. Her appointment feels less like a business decision than a coronation. Together, McGrath and Vuitton are re-sculpting the very lexicon of luxury beauty.

The collection is expansive and exquisite: fifty-five shades of LV Rouge lipsticks, ten lustrous LV Baume balms, and eight symphonic LV Ombres palettes. Encased in refillable objets d'art designed by Konstantin Grcic, they feel more like heirlooms than cosmetics, the kind of artefacts one might retrieve from a trunk with a flourish, as if revealing family jewels rather than lip colour.