Poging GOUD - Vrij
COLOURS Of NATURE
Elle India
|April 2024
Designer Seema Mathias walks Akshaya Pillai through the vision behind her earth-inspired clothing brand
The walk from Seema Mathias' home to her studio in Colaba takes exactly three minutes. During this, she pauses by the expansive almond tree, gathering crimson red fallen leaves, each the size of her palm. This is followed by the rustle of fallen mango and casuarina leaves hastily bunched into a bouquet. A visit to the local florist is the last customary pitstop on a typical workday, where she bags up all the withered and wilted flowers that would otherwise end up in a garbage dump. On more leisurely days, Seema keeps an eye out for sidewalk treasures-seed pods, henna leaves and indigenous weeds. Once back in her 860 sq ft studio, she lays these gifts from nature, like good ideas waiting to be unveiled, out on the table before her nine-member all-women team.
Mathias firmly believes that sustainability starts from a closer relationship with nature's rhythms. Observing leaves and flowerstheir shapes, colours and patterns. "The whole process is so calming. I love going to work. I don't even call it work!" she says right before showing us some of her recent experiments in dying kala cotton using pomegranate.

Dit verhaal komt uit de April 2024-editie van Elle India.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Elle India
Elle India
Skincare UNCOMPLICATED
Dipsy makes the case for fewer products, clearer ingredients, and rituals that feel considered rather than crowded
1 mins
March 2026
Elle India
THEART Fashion Continuum
Tejashree Raul unpacks the growing artistic consciousness reshaping contemporary fashion
3 mins
March 2026
Elle India
ART 101: THE BASICS
A calm, clear cheat sheet to the art movements you keep hearing about decoded
3 mins
March 2026
Elle India
DIET'S NEW PR pitch
As India enters 2026, Kannagi Desai traces how concepts like glow, balance & longevity have not just entered our vocabulary, but become a mainstay in our culture, insidiously policing our bodies
6 mins
March 2026
Elle India
SOUND TRACK to a Country in Transition
Twenty-nine years of ELLE, twenty-nine years of sound—an archive of music, dialogue, and silence revisited
4 mins
March 2026
Elle India
PAST forward
Third-generation restaurateurs share how they're preserving legacy while keeping their brands relevant today
6 mins
March 2026
Elle India
THE SOFT RESET
Laneige introduces a calibrated approach to resurfacing and barrier-first hydration
1 mins
March 2026
Elle India
The Sound Of A City COMING OF AGE
Twenty years on, the Symphony Orchestra of India remains Mumbai's most unlikely cultural triumph a bet on classical music, placed by the NCPA and, against all odds, won
1 mins
March 2026
Elle India
A CULT CLASSIC, REINTRODUCED
How Embryolisse found its way into India with Bdesir – a backstage staple made available with just a tap.
1 mins
March 2026
Elle India
GLOBAL LOVE STORY OF A GLOBAL POWER COUPLE
Ayushi and Shreyas's exquisite wedding that reimagined tradition through intention, blending cultures, cinematic storytelling and a modern oath ceremony rooted in equality and purpose
1 mins
March 2026
Listen
Translate
Change font size
