L.A.STORY

Los Angeles transplant Anine Bing is taking the city's casual-cool style global

- VÉRONIQUE HYLAND

Countless origin stories are set in garages. The germ of the idea for Apple came while the founders were hanging out in Steve Jobs's garage. Bands from Weezer to the Ramones used them for early jam sessions. For Anine Bing, her Silver Lake garage space generated not a personal computer or a series of radio hits, but a fashion line that would travel further than her wildest dreams.

"I didn't have plans to have a bunch of stores around the world" at the outset, she says. Instead, she wanted to design the kinds of clothes she would wear: 10 simple pieces. "I thought everything was so overcomplicated," Bing explains. She took a page from L.A.'s rock 'n' roll history with faded, vintage feeling rock tees and whittled-down leather pants that looked straight out of Daisy Jones & the Six. She just wanted to make clothes "you could throw on, and feel good in."