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'We have to make great films; good is not good enough'
GLOBAL MOVIE MAGAZINE
|December 2022
'We cannot test the patience of the audience anymore because everything is on your mobile. ''Not just OTT, it's also Instagram, social media...'
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Ayushmann Khurrana feels if he “stops taking risks, he will be finished”. That’s one of the reasons why he takes up action for the first time in `` An Action Hero, slated to release on December 2. But as Ayushmann says “The attention span of Reels is 15 seconds, and we have to challenge ourselves to make it last two hours in a film. That’s the real challenge.”
After the pandemic, people don’t want to watch something that is preachy or serious. What do you think?
I have understood that a film needs to have a wider audience for a community viewing. The family audience should love the film.
We cannot test the patience of the audience anymore because everything is on your mobile.
Dit verhaal komt uit de December 2022-editie van GLOBAL MOVIE MAGAZINE.
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