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Femina

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September 2023

Our beauty routines can be extremely wasteful, but simple tweaks can make a difference. Karen Alfonso shows us how

- Karen Alfonso

Go GREEN

Looking to adopt a more sustainable lifestyle? Your beauty routine is a good place to start. Just making small changes in your regimen can have a positive impact on the environment. Here are some easy strategies to start you off…

SIMPLIFY YOUR BEAUTY ROUTINE

"The whole craze around using tons of products is really taking a toll on the environment, which is a cause for concern," says Dr Kiran Sethi, founder of Isya Aesthetics, New Delhi. "Influencers and trends often make us feel like we need to reach these unrealistic beauty standards; that's getting a lot of people stuck in this cycle of buying way too much stuff they don't really need. And all this shopping is causing packaging waste, and unnecessary use of energy and precious resources. Making all those products and shipping them around releases a bunch of greenhouse gases, making climate change even worse."

What You Can Do: Pare down your purchases, and follow a routine that focuses on hydrating, protecting, and targeting your skincare concerns. Yes, it might be tempting to snap up the latest brand that arrives in India, but it's better to wait it out and then buy.

STOP USING SINGLE-USE PRODUCTS

We're very used to using cotton balls to remove our makeup or cotton buds to correct eyeliner or lipstick. Opting for these single-use products is doing more harm than good.

What You Can Do: Opt for cleansing oils and balms that eliminate the need for single-use products or try swapping them out in favour of reusable cotton rounds made from bamboo fibre (which takes less water to grow than cotton).

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DR ANEEL KASHI MURARKA (MANAGING DIRECTOR – MIRACHEM INDUSTRIIES; FOUNDER – AMPLE MISSIION)

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time to read

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DR MINNIE BODHANWALA: CEO - WADIA HOSPITALS

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CHEF BEENA NORONHA: DIRECTOR & CO-FOUNDER – SALTAE HOSPITALITY

In Mumbai's ever-evolving culinary landscape, Chef Beena Noronha has carved out a distinct niche for herself. Known for her thoughtful, immersive restaurant concepts, she brings a different perspective — shaped by her early career in fashion — into hospitality.

time to read

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MEHER SHEIKH: FOUNDER & CEO – SÖTBELLA

While fashion is often dictated by seasons, Meher Sheikh chose to build for moments.

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MAANVI GAGROO: ACTOR

Maanvi Gagroo is a film and web actor who has quietly built a distinct space for herself in the industry. Known for her honest, relatable performances, she often takes on roles that reflect a more real, unfiltered lens on women and identity.

time to read

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MAYURI MITTAL: CEO - RED CARPET CROWN OF INDIA

Mayuri Mittal wears many hats - founder and CEO of Red Carpet Crown of India, journalist, fashion designer, social activist, artist, and founder of Art by Mayuri.

time to read

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DR SHIVANI MAYEKAR RAO: CEO, DR MAYEKARS ORAL CARE CENTRES

For nearly two decades, Dr Shivani Mayekar Rao has built a career driven by clinical expertise, entrepreneurship, and a passion for creating happy smiles. Her practice is rooted in the belief that a smile can positively impact both confidence and overall wellbeing.

time to read

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