NAB Show Unveils Bold Brand

Refresh to Embrace Streaming, AI, and Global Creator Economy

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The National Association of Broadcasters has modernized its visual identity and logo to reflect the rapid convergence of traditional broadcasting with streaming, cloud production, Al, and the rising creator economy.

The refresh signals NAB Show's evolution into a truly global, inclusive hub where broadcasters, filmmakers, digital creators, and technologists converge, with strong growth in new audiences and surging participation from markets like India. We spoke to Karen Chupka, NAB's EVP of Global Connections and Events, about the show's future plans.

What prompted the NAB Show to unveil a new brand identity and logo in 2025

The industry is moving quickly, and it was time for the brand to reflect where the community is heading. Broadcast today includes traditional radio and television along with streaming cloud production artificial intelligence and a growing creator economy. We wanted a visual identity that speaks to this full range of storytellers. The refresh gives the show a modern and global feel while still honoring our long history.

How does the new brand identity reflect the changes in the broadcast media and entertainment industry