RARITIES MINT IN BOX

Emma Roberts loves the chase. "I'm a treasure hunter at heart," Roberts said the other day, eying a box of rare baseball cards inside a glass case. "I collect dolls and vintage books.

- Parker Henry

I'm always on the hunt for first editions." The actress's latest fixation is sports cards. Until recently, she hadn't been able to indulge her obsession while at her house in Sag Harbor. "The closest card store used to be in, like, New York City," she said.

"Which sucked, because, when my fiancé and I come out to the Hamptons, we're always wanting to rip cards, and there's been nowhere to do it." In May, a store called CardVault by Tom Brady opened next to the Brunello Cucinelli boutique in East Hampton.

(The local paper described Brady's appearance at the grand opening as "like the Second Coming.") Roberts is a regular.

"Oh, hey, Emma," Blaise Malabre, a twenty-three-year-old CardVault employee with a "MOM" tattoo, said. "What are you looking for today?"