HODA WANTS TO COME IN FROM THE COLD

FORMER Today superstar Hoda Kotb labeled the May launch of her Joy 101 wellness app “the next” chapter of her career — but insiders say she may already be eager to close the book on it and come back to TV with her tail between her legs!

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“Downloads are flat, retreats aren’t selling, and Hoda realizes she’s not connecting to a mass audience the way she used to on Today,” says an insider. With tepid early reviews, insiders say the veteran newswoman is feeling out of her depth in the self-help pond and fears that the early failures of her app will