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BOUGAINVILLEA - the home of natural and sustainable fabrics
Hashtag Magazine
|February 2023
In the present hustle culture, everyone craves comfort. If we are comfortable in our clothes, it is natural to be confident in how we present ourselves. We put comfort aside to present ourselves decently. The new store, Bougainvillea in Hyderabad, Banjara Hills, has a fashion statement, where comfort and style can co-exist. Shailya Bhandari, the owner of the store talks about her love for sustainable fabrics with Sharon Dasari.
Shailya Bhandari loves to travel, and this wanderer was able to get cotton western wear to Hyderabad when she was visiting Pune. She came across a store called Bougainvillea, which has clothes promoting natural and sustainable fabrics. And when she tried on those, she just loved the comfort the clothes offered. That's how Shailya's love for cotton gave her the thought to get the store to Hyderabad.
Bougainvillea, situated in Banjara Hills, Hyderabad, promotes sustainable and natural fabrics. The fabric is homegrown, and the block printing on it is done by the karigars. The fabric is easy to wash, and the feel is comfortable, and in addition to that, the fabric is pre-shrunken.
The environmentally friendly organic fabric is natural from the start of the process to its end product. Such fabrics are useful for those with sensitive skin and those with an issue with certain fabrics. The store has various outfits, from strap dresses to co-ord sets and matching footwear alongside. There are neutral colours like beige and brown and dark tones and colours such as red and green, all sizes from XXS to XXL are available in this outlet. The outlet is currently open to women's wear but will soon be launched with party and men's collections. "Everything is a natural fabric; chanderi used in the party collection is also homegrown. And men's line is already launched in the Pune branch which is soon to be launched in our Hyderabad outlet," says Shailya. The affordable prices are like the cherry on the cake; the outfits are pocket-friendly and environmentfriendly
Dit verhaal komt uit de February 2023-editie van Hashtag Magazine.
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