Sustainable Brands Preview

Sustainable fashion has transformed the global apparel industry, bringing together eco-friendly materials, ethical production, and a deep respect for cultural and environmental values. These brands focus on reducing carbon footprints, promoting circularity, and integrating traditional craftsmanship with modern design.

- Gopinath Rout

Sustainable products often use organic, renewable, or recycled raw materials, including hemp, bamboo, banana fibre, pineapple fibre, lotus fibre, linen, organic cotton, and even organic synthetic pigments for printing. Pre-consumer and post-consumer waste recycling also play a major role in shaping this new era of responsible fashion.

Leading Global Sustainable Brands

1. Patagonia

A global leader in environmental responsibility, known for its strong commitment to sustainable materials, ethical manufacturing, and powerful environmental marketing.

2. Reformation

Uses its “RefScale” tool to display water, CO₂, and waste savings for every garment, ensuring transparency at the consumer level.

3. Girlfriend Collective

Produces activewear from recycled materials with a strong focus on ethical production and size inclusivity.

4. Allbirds

Highlights the carbon footprint of each product, promoting materials such as merino wool and eucalyptus fiber.

5. Veja

Known for environmentally friendly materials and complete transparency in its supply chain.

6. Eileen Fisher

Focuses heavily on circularity, waste minimization, repair programs, and timeless design.

7. H&M (Conscious Collection)

With a goal of achieving net zero by 2040, the brand is investing in circular production models and large-scale sustainable material integration.

What Makes These Brands Sustainable?FABJETPRO

1. Materials

• Organic cotton

• Recycled polyester