WOW'S FORAY INTO FOOD

In an attempt to offer its consumers a healthy, tasty and plant-based option to eat protein rich food, WOW Life Science has launched not one, but four different variants of peanut butter that offer different health and taste experience

- ARITRA GHOSH

WOW Skin Science was born out of the passion and vision to develop and deliver the best of beauty and wellness products by brother duo Karan and Manish Chowdhary. Early on their journey, the founders realized the potential of wellness and beauty as an industry segment. Now, with the expansion of their portfolio – WOW Life Science – the duo is set to disrupt the health food segment with four variants of peanut butter.

WOW’s journey began in 2013 when there was an increasing demand from consumers for indigenous beauty products that offered them results at affordable pricing. This led to the formation of WOW Skin Science. The products offered by WOW were inspired by the beauty and wellness traditions from both the East and the West, and were backed by research and science. Be it skincare or conscious living, the brand aimed to deliver advanced research-backed, nature-infused products to wellness-conscious people.

“We saw a large opportunity in green chemistry and the emergence of the indigenous beauty brands in the country. Witnessing a great demand for nature-based beauty care products allowed us to transition into natural products. Today, our brand motto is nature powered,” stated Manish Chowdhary, Co-Founder, WOW Skin Science.

WOW was also one of the first few brands in the country who was transparent about the ingredients – using formulations without any harsh chemicals, mineral oil, sulfates, parabens, or silicones.