NASHER MILES AIMS RS 180-CR REVENUE THIS FISCAL

The brand aims for 10 stores by the end of the financial year.

- BY VAISHNAVI GUPTA

Over the last few years, Nasher Miles has emerged as a prominent player in India's travel gear segment, carving out a strong identity in the Direct-to-Consumer (D2C) space. Known for its fashionable luggage, vibrant designs, and functional travel solutions, the brand has built a loyal customer base online. Now, in a strategic shift, Nasher Miles is moving beyond its digital-first origins, setting its sights on physical retail expansion and a broader omnichannel presence.

"While D2C was our starting point, because it's a good way to enter the market with minimum floor space requirements, the fact is that India still shops offline. E-commerce, while growing rapidly, is still just about 25 percent of the overall retail space," said Abhishek Daga, Co-Founder, Nasher Miles.

Why Physical Retail Now?

Nasher Miles' decision to enter physical retail is grounded in deep consumer insight. Luggage is a voluminous and tactile category where look, feel, and physical inspection play a big role in purchase decisions. "We've observed that buying luggage is often a family decision. People debate colors, designs, and sizes together. To capture the entire market—not just the 25-30 percent that shops online—it was essential for us to become truly omnichannel," explained Daga.

A Multi-Pronged Omnichannel Strategy

Nasher Miles' interpretation of omnichannel goes beyond merely opening stores. The company aims to be present everywhere its customers are—whether that's through digital marketplaces, modern trade, general trade, quick commerce, or exclusive brand outlets (EBOs).