INDIA'S HIGHWAY BOOM RESHAPES RESTAURANT BIZ

How better roads are transforming roadside restaurants and dhabas into an organized dining industry for travelers' delight?

- SAKSHI SINGH

WITH THE DEVELOPMENT OF INFRASTRUCTURE, COUPLED WITH A STRONG RESURGENCE IN TRAVEL POST-PANDEMIC, TRAVEL RETAIL IS BECOMING A KEY CHANNEL FOR THE ORGANIZED RESTAURANT INDUSTRY.

The construction of highways in India has brought a remarkable transformation in the restaurant landscape; particularly for roadside restaurants and dhabas. With the development of better road infrastructure, the previously unorganized restaurant businesses along highways are undergoing a profound shift, transitioning into an organized restaurant industry. The improved roadways have provided a significant boost to these establishments, offering enhanced accessibility and convenience to travelers. 

This has resulted in a surge of customers stopping at roadside restaurants and dhabas, turning them into popular dining destinations. The upgrading of infrastructure and the growing demand for dining experiences have further catalyzed the conversion of these businesses, as they strive to provide comfortable amenities and a diverse range of culinary options. Consequently, the development of highways in India is playing a pivotal role in fostering the growth and professionalization of the once unorganized roadside restaurant and dhaba industry.

My Way or Highway

Kesar da Dhaba, located near the famous Golden Temple in Amritsar, Punjab, has been an iconic eatery for decades. However, with the construction of the Amritsar-Delhi Expressway, the dhaba has experienced a surge in popularity and revenue. Its authentic Punjabi cuisine and strategic positioning along the highway has made it a sought-after dining destination for both locals and tourists.