CHAMBER OF COMMERCE

As technology evolves, keeping an eye on how it will be able to uplift and ease the lives of the fast rising rural and economically weaker classes, is going to be key for all digital services and commerce in the future

- Sourjyendu Medda

E-commerce in India is now ubiquitous. Established pre-pandemic and exaggerated post it, e-commerce has been a true disruptor to how people shop in India today. But from all that is visible, the current e-commerce situation in India is but the tip of the behemoth iceberg still under the surface.

The Potential of E-Commerce

The surface line, in this case, a simple line between urban, technologically adept and increasingly worldly populations and those who are now beginning to enjoy the benefits of technology and the internet dwelling in semi-urban, even rural areas, is blurring quicker than once thought possible. The introduction of smartphones and tablets, data at a fraction of its original cost, and national connectivity is propelling a larger section of society that previously would have shunned the ways of the city-folk for what was traditionally the norm, towards being part of the connected digital tomorrow.

And while these leaps for technology as the great equalizer are positive signals of where the country is eventually heading, the Bharat that is coming up is still resilient in protecting some of its own ways and norms even in this sweeping digital revolution.