BEYOND BORDERS: HOW AZURE HOSPITALITY IS TAKING INDIAN DINING GLOBAL

The company is exploring opportunities in regions with a strong appetite for Indian and Asian cuisines.

- BY VAISHNAVI GUPTA

With nearly two decades of redefining the casual dining landscape, Azure Hospitality Pvt. Ltd. has emerged as one of India's most dynamic players in the F&B space. Home to eclectic and much-loved brands like Mamagoto, Dhaba Estd. 1986 Delhi, Speedy Chow, Maalgaadi, Foxtrot, and Sly Granny, the company has successfully built a portfolio that blends innovation, authenticity, and scalability.

“Our vision has always been to establish brands with distinct personalities and strong positioning,” said Rahul Khanna, Co-Founder and Director, Azure Hospitality Pvt. Ltd. “Each concept—whether it is Mamagoto’s lively pan-Asian offering, Dhaba’s real Punjabi charm, Foxtrot's café culture, or the modern eccentricity of Sly Granny—caters to a particular demographic with a well-defined product of fering and pricing range.”

Dhaba Estd. 1986 Delhi: A Legacy Reinvented

Among Azure Hospitality’s portfolio, Dhaba Estd. 1986 stands as a true legacy brand. Known for its authentic Punjabi cuisine and quirky highway-themed ambience, Dhaba has been delighting diners for nearly four decades. As it approaches its 40-year milestone, the brand remains deeply rooted in its heritage while embracing modern trends to stay relevant to newer generations.

Over the years, the Dhaba experience has been enhanced through updated décor that balances nostalgia with contemporary tastes, an upgraded mixology program, and the introduction of unique menus and promotional campaigns. In addition, Dhaba has embraced social media and brand collaborations to remain culturally resonant. This ability to adapt while holding on to its essence has made Dhaba one of Azure's biggest success stories.