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Meta is investing big in business messaging
Retail Asia
|Issue No. 08
Companies can boost sales by reaching more customers on Messenger and Instagram.
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SOUTHEAST ASIA
Meta wants to help more companies in Southeast Asia unlock growth by reaching more clients and elevating customer satisfaction through business messaging on its popular apps - Facebook, Messenger, Instagram and WhatsApp.
Business messaging lets companies meet consumers "where they are most active and comfortable" - on native apps that they likely already know and love, Benjamin Joe, vice president for Southeast Asia and emerging markets at Meta, told Retail Asia.
Gone are the days when the only way to chat with a business was to give it a call or show up at the door.
Customers now demand communication options and speed as they shop from a couch.
"Businesses can do much more by tapping into this trend and engaging their target consumers at every touchpoint," he said. This includes everything from answering questions to finalising purchases through automation.
Dit verhaal komt uit de Issue No. 08-editie van Retail Asia.
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