Eurokars Group: Four decades of automotive passion and unparalleled excellence

Driven by passion and values, Eurokars Group has grown over the years from a niche sports car retailer to a regional multi-franchise automotive conglomerate.

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For Mr Karsono Kwee, the journey into the automotive world stemmed from an unwavering passion for motorcars and the aim to redefine the customer experience. Founded in 1985, Eurokars Group was born from a customer's heart - shaped by his own aspirations, expectations, and experiences; built to serve others just like him. This formed the bedrock of the Group. Kwee envisioned a company that would transcend conventional retail standards. As a fellow automotive enthusiast, he believed that crafting and delivering a premium experience and forging lasting connections will set a new standard.

Rooted in strong values as a family business, Eurokars Group is built on a steadfast philosophy - crafting the exceptional customer experience is our utmost priority. The business will naturally follow where passion and devotion lead. This deeply held ethos forms the cornerstone of Eurokars Group, encapsulated in its vision: “To deliver premium automotive excellence through passion and lifelong stakeholder relations towards a sustainable future.” It also propels its mission: “To drive stakeholder values with honesty and integrity, deliver unparalleled ownership experiences, foster lifelong relationships and positively contribute to the communities in which we operate.”

Reimagined icon towards an electric future