Poging GOUD - Vrij

Winning Formula

MARWAR India

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March - April 2024

Vinati Saraf Mutreja is on a mission. As the MD & CEO of Vinati Organics Limited-a ₹2,100 crore speciality chemicals company and world's largest manufacturer of IBB and ATBS components-she drove her father's business to greater heights and proved that women can rise to the top in a man's world.

Winning Formula

Vinati Saraf Mutreja is a symbol of unwavering grit and determination, and a source of inspiration for all. Her smart business acumen and new-age aggression drove her father's company to the top in the business of manufacturing speciality chemicals and organic intermediaries. Ever since she joined in 2006 as a second-generation entrepreneur, Vinati Organics Limited (VOL) grew from being a single-product manufacturer to an integrated business, offering a wide range of products to top-brass industrial and chemical companies across US, Europe and Asia. In the past five years, VOL has seen 2.2X growth in its stock price, with a sustained market presence and a strong foothold in more than 35 countries. From being a ₹60 crore organisation, it has grown exponentially into a ₹2,100 crore specialty chemicals giant today. In the financial year 2023, the firm's revenue was a whopping ₹2,157 crore.

We met Vinati Saraf Mutreja at her company's corporate office in BKC, Mumbai. Dressed in a crisp black salwar suit with her multi-coloured dupatta, the 40-year-old business leader spoke with grace and humility about her company's journey, diversified portfolio and business learnings from her father.

The beginning of a journey

Vinati Organics was established by Fatehpur-born Vinod Banwarilal Saraf in 1989 and named after his six-year-old daughter, Vinati. Being a child prodigy, Saraf completed his B.Com at 17 years and MBA from BITS Pilani at 19 years as a topper. He worked for Rajasthan Spinning & Textile Industry and Modern Group before moving to Mumbai in 1984 to join the Aditya Birla Group. As a part of a team that scouted for new opportunities for MRPL (Mangalore Refinery Pvt. Ltd.), he gained tremendous exposure in the chemical industry.

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