From Touchpoints to Trust

Technology drives revenue in hospitality by enabling wider market access, optimising service delivery, and offering valuable consumer insights.

- By Bindu Gopal Rao

Technology today is no longer just an enabler of operations; rather, it is fundamentally reshaping the revenue model of hospitality. Experts weigh in.

Revenue tech angle

Adoption of technology directly impacts revenue. From automating lead flows to dynamic pricing models, technology allows us to maximise both occupancy and yield. “Our integrated booking engine, CRM, and lead management systems enable us to reduce friction in the guest journey while responding to enquiries faster and smarter. Speed and personalisation, both tech-enabled, have become the new sales advantage,” says Ramit Sethi, Founder, Seclude Hotels Home Style.

Third-party platforms handle logistics, promote offerings, and connect businesses to larger audiences. Digital tools also support brand presence through social media and websites, making them essential for attracting guests and making them informed while staying competitive.

Aditya Sanghi, CEO & Co-Founder, Hotelogix, says, "AI-powered revenue management systems can help hotels witness about 15% more RevPAR. Additionally, data-driven and informed decision-making, enabled by big data analytics, has the potential to help hotels optimise occupancy and boost profitability by about 20%. Not only this, IoT-enabled smart rooms and personalised AI recommendations enhance guest satisfaction and encourage repeat business, leading to increased sales and revenue. So the crux is from predictive pricing and dynamic upselling to seamless contactless check ins and smart-room personalisation, each tech investment drives measurable gains, whether through optimised room rates, higher per guest spend, or leaner staff costs."

The tech edge