THE INVISIBLE ARCHITECTURE OF LUXURY

A Conversation with Sixth-Generation Master Perfumer & Scent Branding Consultant Vishesh Vijayvergiya

- Vishesh Vijayvergiya

For over 170 years, the Vijayvergiya family has crafted fragrances that function as emotional signatures rather than mere products. In this conversation, the sixth-generation custodian reflects on scent as an essential, invisible layer of luxury hospitality. Some Excerpts

How do you approach creating an olfactory logo for a luxury hotel?

We begin with the place, not the perfume. Architecture shows us how a space breathes, location defines its cultural rhythm and the guest profile sets the emotional tone.

For a coastal hotel in Goa, the ocean air, relaxed holiday spirit, Portuguese architecture, humidity and sunlight shaped every decision. We created a light, salty citrus-marine accord that remained buoyant, never heavy.

We don't scent rooms; we shape subconscious responses. Rather than matching décor, we distil a hotel's ethos into a proprietary accord, informed by a perfumery lineage that began in the 1850s. The aim is immediate and unspoken - a sense of belonging. That is not fragrance; it is invisible architecture.

Why is scent so effective in building guest loyalty?

Scent connects directly with memory. When a signature fragrance is experienced consistently - at arrival, during rest, and at departure - it becomes an emotional anchor.

Long after checkout, a trace of that scent can recreate the feeling of the stay. That is how a brief visit turns into a lasting association.