MEASLES AND RUBELLA: HOW INDIA PLANS COMPLETE ELIMINATION BY 2026

Union Minister of Health and Family Welfare, Shri Jagat Prakash Nadda virtually launched the National Zero Measles-Rubella Elimination campaign 2025-26 on the first day of the World Immunization Week (24-30 April), marking a significant step towards India's goal of eliminating Measles and Rubella by 2026.

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On the occasion, the Union Health Minister released multi-language M-R IEC materials (posters, radio jingles, MR elimination and official U-WIN launch film) for creating awareness in the communities. These IEC materials were also shared with all States/UTs for adaptation and rollout during the MR Elimination Campaign 2025-26.

Shri J P Nadda stated that, “today is a momentous occasion as the launch of the Measles-Rubella elimination campaign 2025-26 marks an opportunity to achieve 100% immunization coverage to provide a high-quality lifestyle to children by administering them with the two doses of Measles and Rubella vaccine.” Noting that this disease is of a highly contagious nature that hampers not only children's life but also cause misery to their parents, Shri Nadda underlined the importance of ensuring that not even a single child is left behind.