Facebook Pixel Surfboards 2.0 | Fortune US - business - Lees dit verhaal op Magzter.com

Poging GOUD - Vrij

Surfboards 2.0

Fortune US

|

October - November 2023

Once reserved for the young and the expert, shortboards have been reinvented thanks to advances in technology and design. For about $1,000, you can hit the waves with a bold new attitude.

- DANIEL DUANE

Surfboards 2.0

A SNARKY REMARK by my friend Kevin changed everything I thought I knew about surfboards. After parking in front of his house by San Francisco's Ocean Beach, I unloaded the hefty eight-foot surfboard that guys like us ride when we reach middle age. But Kevin, 62, appeared with a snazzy little 6-foot-4-inch shortboard that looked like something 11-time world champion Kelly Slater would have ridden in his heyday.

Shortboards are like Formula One race cars insanely fast and fun, but super hard to ride. Kevin and I both gave them up back in the 1990s. And yet, here was Kevin scoffing at my big old-dude board with a friendsdon't-let-friends vibe, and saying, "Is that really what you're riding?"

I thought he was deluded until we hit the water. Kevin caught a wave and slashed the biggest turn I'd seen him make in decades. We traded boards and I noticed that Kevin's new toy was wider, thicker, and flatter than the shortboards of the '90s, which were famously potato-chip-thin and highly curved from nose to tail. It surfed like a dream: I caught a wave, ripped around like an adrenalized kid, and realized that something profound has changed in shortboard design.

MEER VERHALEN VAN Fortune US

Fortune US

COMPANIES ARE INUNDATING CUSTOMERS WITH SURVEYS-AND GETTING WORSE RESULTS

ONE WEEK LAST AUTUMN, I hit my customer feedback limit. I had seen my doctor and done some online shopping.

time to read

5 mins

February - March 2026

Fortune US

Fortune US

IT'S TIME TO TAKE TETHER SERIOUSLY

THE LEADER IN CRYPTO STABLECOINS HAS $15 BILLION IN THE BANK, U.S. EXPANSION PLANS—AND A CEO WITH A DARK VISION OF THE FUTURE.

time to read

15 mins

February - March 2026

Fortune US

Fortune US

THE BERKSHIRE HATHAWAY OF HOTELS: HOW A NUMBERS GUY MADE HYATT A LUXURY GIANT BY MATT HEIMER

WITH ITS V-SHAPED BASE and sloping windows that cantilever outward over the Chicago River, the 54-story skyscraper that houses Hyatt Hotels' headquarters is a “statement” building that awes tourists and architecture buffs alike.

time to read

4 mins

February - March 2026

Fortune US

Fortune US

GOOGLE'S AI PIONEER AND HIS DRUG-DESIGN MOONSHOT

DEEPMIND COFOUNDER DEMIS HASSABIS HAS ALREADY WON A NOBEL PRIZE AND A KNIGHTHOOD FOR HIS INSIGHTS INTO HUMAN BIOLOGY. HIS AI STARTUP ISOMORPHIC LABS COULD DELIVER EVEN BIGGER BREAKTHROUGHS.

time to read

10 mins

February - March 2026

Fortune US

INSIDE TODAY'S AI DATA CENTERS

THE DATA CENTER is getting a makeover. The nondescript industrial buildings once hummed away largely behind the scenes, powering the various facets of our online lives.

time to read

2 mins

February - March 2026

Fortune US

Fortune US

HOW NETFLIX SWALLOWED HOLLYWOOD

IT'S A STORY SO GOOD it could have been a screenplay. In 2000, Reed Hastings and Marc Randolph sat down across from John Antioco, then CEO of video rental giant Blockbuster, and pitched him on acquiring their still unprofitable DVD-by-mail startup, Netflix, which at the time had around 300,000 subscribers.

time to read

5 mins

February - March 2026

Fortune US

Fortune US

THE AI DATA CENTER BOOM PITS RURAL AMERICA AGAINST SILICON VALLEY BILLIONS

FACING A PROPOSAL FOR A MASSIVE FACILITY IN THE ARIZONA DESERT, LOCALS FIND THEMSELVES IN A BATTLE THEY NEVER WANTED-OVER ENERGY, WATER, LAND, AND WHO GETS TO DECIDE HOW THE AI ERA TAKES SHAPE.

time to read

12 mins

February - March 2026

Fortune US

INVEST LEARNING TO LOVE BONDS

MANY INVESTORS regard bonds as the frumpier cousins to stocks. Their prices rarely pop or plummet. They usually deliver a lower return, and—aside from a glamorous cameo in the 1980s thriller Die Hard— they are not part of popular culture in the same way as, say, GameStop or Tesla shares. They are, though, a critical part of any well-managed portfolio, and with the stock market looking particularly frothy, this may be more true than ever.

time to read

3 mins

February - March 2026

Fortune US

Fortune US

Where Senior Care Comes First

What began as one family's health crisis has grown into Alignment Healthcare, a company serving hundreds of thousands of seniors with innovative solutions.

time to read

1 mins

February - March 2026

Fortune US

Fortune US

HOW VICTORIA'S SECRET GOT ITS SEXY BACK

DETERMINED NOT TO REPEAT THE BRAND'S PAST MISTAKES, CEO HILLARY SUPER IS SHEDDING THE BODY-SHAMING AND THE PERFORMATIVE BOX-CHECKING—BUT NOT THE WINGS, GLAMOUR, AND GLITTER.

time to read

11 mins

February - March 2026

Translate

Share

-
+

Change font size